Urban Outfitters Rebrand
Since 1970, Urban Outfitters has redefined its attitude towards fashion in unconventional ways. This rebranding preserves the essence of UO, striking a balance between vintage and modern, and captivating the younger audience with vibrant colors.
5th Renewal Campaign
In 2023, the fifth edition of the Renewal Campaign is held in New York City. Urban Renewal is UO's way of making old new again, breathing fresh life into fashion. The campaign explores the enchantment of renewed clothing and sustainable fashion
